With doors shut, gym owners were forced to quickly pivot to offerings beyond their brick-and-mortar, asking themselves, “How do I provide an in-studio experience for members at home?”

Originally founded in 2010, Urban MVMNT has quickly grown into one of Charlotte’s most popular gyms, delivering “probably the best workout in Charlotte”, as coined by the members themselves. Learn how Stu Brauer leverages on-demand fitness to help his members 'keep MVNG' anywhere.

Getting into the online fitness landscape has been made increasingly easier with the new products popping up all the time for delivering your own workout routines, both on-demand and live. However, it's not always clear the best ways to actually leverage these products as someone just starting out or as an extension of your current business. Fortunately, there are several approaches, all of which can work for you, and make you money.